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AINS6200 AI for Marketing & Customer Insights
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AINS6200: AI for Marketing & Customer Insights
Syllabus: AINS6200 AI for Marketing & Customer Insights
How to Use AINS6200
Technical Requirements and Setup
Authoritative Readings and Resources
Module 1: Customer data and segmentation
Module 1 Book Prose
Module 1: Customer data and segmentation
Module 1 Narrated Study Guide
Module 1 Rubric
Module 2: Recommendation systems
Module 2 Book Prose
Module 2: Recommendation systems
Module 2 Narrated Study Guide
Module 2 Rubric
Module 3: Campaign optimization
Module 3 Book Prose
Module 3: Campaign optimization
Module 3 Narrated Study Guide
Module 3 Rubric
Module 4: Customer journey analytics
Module 4 Book Prose
Module 4: Customer journey analytics
Module 4 Narrated Study Guide
Module 4 Rubric
Module 5: Generative AI for marketing operations
Module 5 Book Prose
Module 5: Generative AI for marketing operations
Module 5 Narrated Study Guide
Module 5 Rubric
Module 6: Measurement, attribution, and incrementality
Module 6 Book Prose
Module 6: Measurement, attribution, and incrementality
Module 6 Narrated Study Guide
Module 6 Rubric
Module 7: Privacy, consent, and trust
Module 7 Book Prose
Module 7: Privacy, consent, and trust
Module 7 Narrated Study Guide
Module 7 Rubric
Module 8: AI customer insights portfolio
Module 8 Book Prose
Module 8: AI customer insights portfolio
Module 8 Narrated Study Guide
Module 8 Rubric
Index