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AINS6200 AI for Marketing & Customer Insights
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AINS6200: AI for Marketing & Customer Insights
Syllabus: AINS6200 AI for Marketing & Customer Insights
Module 1 Overview
Module 1 Book Prose
Module 1 Assignment: Customer data and segmentation
Module 1: Customer data and segmentation
Module 1 Narration
Module 1 Instructor Notes
Module 1 Rubric
Module 1 Lab: Customer data and segmentation
Module 2 Overview
Module 2 Book Prose
Module 2 Assignment: Recommendation systems
Module 2: Recommendation systems
Module 2 Narration
Module 2 Instructor Notes
Module 2 Rubric
Module 2 Lab: Recommendation systems
Module 3 Overview
Module 3 Book Prose
Module 3 Assignment: Campaign optimization
Module 3: Campaign optimization
Module 3 Narration
Module 3 Instructor Notes
Module 3 Rubric
Module 3 Lab: Campaign optimization
Module 4 Overview
Module 4 Book Prose
Module 4 Assignment: Customer journey analytics
Module 4: Customer journey analytics
Module 4 Narration
Module 4 Instructor Notes
Module 4 Rubric
Module 4 Lab: Customer journey analytics
Module 5 Overview
Module 5 Book Prose
Module 5 Assignment: Generative AI for marketing operations
Module 5: Generative AI for marketing operations
Module 5 Narration
Module 5 Instructor Notes
Module 5 Rubric
Module 5 Lab: Generative AI for marketing operations
Module 6 Overview
Module 6 Book Prose
Module 6 Assignment: Measurement, attribution, and incrementality
Module 6: Measurement, attribution, and incrementality
Module 6 Narration
Module 6 Instructor Notes
Module 6 Rubric
Module 6 Lab: Measurement, attribution, and incrementality
Module 7 Overview
Module 7 Book Prose
Module 7 Assignment: Privacy, consent, and trust
Module 7: Privacy, consent, and trust
Module 7 Narration
Module 7 Instructor Notes
Module 7 Rubric
Module 7 Lab: Privacy, consent, and trust
Module 8 Overview
Module 8 Book Prose
Module 8 Assignment: AI customer insights portfolio
Module 8: AI customer insights portfolio
Module 8 Narration
Module 8 Instructor Notes
Module 8 Rubric
Module 8 Lab: AI customer insights portfolio
Index