Module 3: Campaign optimization

Module 3: Campaign optimization#

AINS6200 — AI for Marketing & Customer Insights

Essential Question#

How can AI improve experimentation and targeting?

Core Moves#

  • Define the problem boundary

  • Identify evidence and assumptions

  • Build or evaluate the artifact

  • Communicate limits and next actions

Lab & Assignment#

Design an A/B test and optimization loop.

Use the assignment notebook to turn lab evidence into a defensible recommendation.