Module 2: Recommendation systems

AINS6200 — AI for Marketing & Customer Insights

Essential Question

How do recommendations balance relevance, diversity, and business goals?

Core Moves

• Define the problem boundary

• Identify evidence and assumptions

• Build or evaluate the artifact

• Communicate limits and next actions

Lab & Assignment

Prototype or specify a recommender.

Use the assignment notebook to turn lab evidence into a defensible recommendation.