Module 1: Customer data and segmentation

Module 1: Customer data and segmentation#

AINS6200 — AI for Marketing & Customer Insights

Essential Question#

How does AI identify useful customer groups?

Core Moves#

  • Define the problem boundary

  • Identify evidence and assumptions

  • Build or evaluate the artifact

  • Communicate limits and next actions

Lab & Assignment#

Create a segmentation plan and validation criteria.

Use the assignment notebook to turn lab evidence into a defensible recommendation.