Module 4: Customer journey analytics

Module 4: Customer journey analytics#

AINS6200 — AI for Marketing & Customer Insights

Essential Question#

How do signals across channels form a coherent picture?

Core Moves#

  • Define the problem boundary

  • Identify evidence and assumptions

  • Build or evaluate the artifact

  • Communicate limits and next actions

Lab & Assignment#

Map a customer journey data model.

Use the assignment notebook to turn lab evidence into a defensible recommendation.