Module 8: AI customer insights portfolio

Module 8: AI customer insights portfolio#

AINS6200 — AI for Marketing & Customer Insights

Essential Question#

What should executives trust and act on?

Core Moves#

  • Define the problem boundary

  • Identify evidence and assumptions

  • Build or evaluate the artifact

  • Communicate limits and next actions

Lab & Assignment#

Present an insights recommendation package.

Use the assignment notebook to turn lab evidence into a defensible recommendation.