Module 5: Generative AI for marketing operations

Module 5: Generative AI for marketing operations#

AINS6200 — AI for Marketing & Customer Insights

Essential Question#

Where can generation increase throughput without weakening brand control?

Core Moves#

  • Define the problem boundary

  • Identify evidence and assumptions

  • Build or evaluate the artifact

  • Communicate limits and next actions

Lab & Assignment#

Design a governed content workflow.

Use the assignment notebook to turn lab evidence into a defensible recommendation.